How it works
We manage the machine. You fund the fuel.
HomeLead360 is a managed lead-generation platform, not an ad-spend reseller. Your monthly fee covers strategy, campaign management and technology. Media, printing, postage and field labor are billed at cost as your marketing budget.
Your investment has three parts.
Transparent by design, so you always know what pays for our work and what pays for homeowner attention.
Monthly Platform & Lead Generation Fee
$1,500/mo
Our recurring fee for building, running and optimizing the demand engine inside your territory.
- ✓Lead-generation strategy
- ✓Campaign management
- ✓Local landing page
- ✓CRM / lead routing
- ✓Lead tracking
- ✓Reporting dashboard
- ✓Local SEO work
- ✓Retargeting setup & management
- ✓Ongoing campaign optimization
- ✓Territory management
- ✓Creative management
Marketing / Acquisition Budget
You fund it
The actual media and field spend. Pre-fund a marketing wallet or get invoiced separately — either way, it goes to buying homeowner attention, not to us.
- ✓Google Ads spend
- ✓Facebook / Instagram ad spend
- ✓Door-hanger printing
- ✓Door-hanger distribution
- ✓Direct-mail printing
- ✓Postage
- ✓Canvassing labor
- ✓Other paid media
Optional Per-Lead Fee
$35–$75 / lead
Add exclusive, qualified leads on a performance basis so your cost scales with the jobs you actually get.
- ✓Only qualified homeowners count
- ✓Exclusive to your territory
- ✓Never resold to a competitor
- ✓Verified before delivery
Management is included. Media, printing, postage and field labor are not.
From ZIP code to booked jobs.
Territory review
We check whether your ZIP codes are still open and what monthly lead volume they can realistically support.
Build the engine
Local landing page, tracking, CRM routing, ad accounts, creative and field assets — set up in your name.
Launch demand
Paid search, social, retargeting and local SEO go live alongside door hangers, mail and canvassing crews.
Leads route to you
Every verified homeowner is pushed to your phone, SMS and dashboard in under a minute. One contractor per ZIP.
Optimize monthly
We review cost per lead, close rate and channel mix, then shift budget toward whatever books the most jobs.
Example invoice
What an HVAC contractor actually pays.
A typical Starter client in a single metro ZIP. The $1,500 is our platform and management fee; the remaining $2,500 is their acquisition budget, spent on media, print and field crews.
| HomeLead360 Starter (platform & management) | $1,500 |
| Google Ads budget | $750 |
| Facebook / Instagram budget | $500 |
| 5,000 Door hangers + distribution | $750 |
| 750 Direct mail | $500 |
| Total monthly investment | $4,000 |
Optional per-lead fees of $35–$75 apply only to qualified, exclusive leads.
See if your territory is still open.
We'll confirm availability, recommend a starting marketing budget and project the lead volume your ZIP can support.
Get My Territory